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December, 2011 | Waypoint Group Blog
Archive for December, 2011

Attack of the Killer Hippos
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By Steve Bernstein - Last updated: Thursday, December 15, 2011

We’ve previously written about how Hippos – HIghest Paid Person’s Opinion – can damage ROI.  It’s worth calling out a recent McKinsey study titled, “A Rising Role for IT”, may have inadvertently shined the light on this through a footnote that I think is worth calling out: “…respondents say their companies are shifting decision making […]