Archive for January, 2012

The Value of Trustworthy Data

By Steve Bernstein - Last updated: Friday, January 27, 2012

Earlier today I had the opportunity to be a guest on Blogtalk Radio to discuss “Trustworthy Data.”  As this is such a meaty topic and we had only 15 minutes, this was the first session on acquiring and acting on actionable customer insights.  In today’s session we defined “Trustworthy data,” discussed how VoC Practitioners can […]

Response Bias Strikes Again

By Steve Bernstein - Last updated: Tuesday, January 10, 2012

Great article here in VentureBeat, Why the Internet was wrong about Ron Paul.  We’ve written many times in the past about how response bias — only looking at survey results from people that respond to your survey — skews customer feedback results (most recently here:  Net Promoter & Statistics: When Accuracy Goes Haywire, and 5 […]