Archives by Tag 'B2B'
Readers of this blog may be concerned about the above title. “Don’t change?!? Don’t we need change in order to adopt a new program within the company? Aren’t the resulting initiatives from VoC / CX efforts all about change?” Well, yes and no. I’ll summarize here, and we’re pleased to have been invited to elaborate […]
An email floated into my inbox the other day from a company with a request for votes to win an award in their industry. Why they thought I would be a good candidate for this, I am not entirely sure; as of late, our interactions have been limited and not exactly positive. It got me […]
When it comes to budgeting for 2014, many CEOs are trying to decide what new initiatives will move the needle next year. We thought it pertinent to illustrate why budgeting for customer success is the smartest initiative you should consider for the new year. Check out this infographic on why your B2B customer should be number […]
We just completed a short webinar with our friends at TrueInfluence that was not only well-attended but also had excellent “Question & Answer” participation toward the end. It’s titled, “3 Steps to Acquiring New Sales-Ready Leads Faster than Ever Before” and discussed how to leverage your customer as assets to create new sales-ready leads faster […]
I used to be a proud VP Marketing. These days ‘marketing’ seems to be all about spamming people with as much noise as possible. Many Marketing organizations plod along with ~5% open rates, ~3% conversion rates, and little-to-no ability to report the real business value (results) they bring to the company. And then they complain that […]