Archives by Tag 'B2B'

Top 5 Reasons Why Identifying Promoters Isn’t As Easy as You Think

By Sabrina Bozek - Last updated: Tuesday, March 18, 2014

An email floated into my inbox the other day from a company with a request for votes to win an award in their industry. Why they thought I would be a good candidate for this, I am not entirely sure; as of late, our interactions have been limited and not exactly positive. It got me […]

Why Your B2B Customer Should be #1 in 2014

By Sabrina Bozek - Last updated: Friday, October 25, 2013

When it comes to budgeting for 2014, many CEOs are trying to decide what new initiatives will move the needle next year. We thought it pertinent to illustrate why budgeting for customer success is the smartest initiative you should consider for the new year.  Check out this infographic on why your B2B customer should be number […]

Leveraging Net Promoter with 3 Steps to Acquiring New Sales Ready Leads

By Steve Bernstein - Last updated: Friday, November 11, 2011

We just completed a short webinar with our friends at TrueInfluence that was not only well-attended but also had excellent “Question & Answer” participation toward the end.  It’s titled, “3 Steps to Acquiring New Sales-Ready Leads Faster than Ever Before” and discussed how to leverage your customer as assets to create new sales-ready leads faster […]

Marketing is DEAD. Here are 5 Steps to revive it.

By Steve Bernstein - Last updated: Thursday, October 20, 2011

I used to be a proud VP Marketing.  These days ‘marketing’ seems to be all about spamming people with as much noise as possible. Many Marketing organizations plod along with ~5% open rates, ~3% conversion rates, and little-to-no ability to report the real business value (results) they bring to the company.  And then they complain that […]