Archives by Tag 'lead gen'

Leveraging Net Promoter with 3 Steps to Acquiring New Sales Ready Leads

By Steve Bernstein - Last updated: Friday, November 11, 2011

We just completed a short webinar with our friends at TrueInfluence that was not only well-attended but also had excellent “Question & Answer” participation toward the end.  It’s titled, “3 Steps to Acquiring New Sales-Ready Leads Faster than Ever Before” and discussed how to leverage your customer as assets to create new sales-ready leads faster […]

Marketing is DEAD. Here are 5 Steps to revive it.

By Steve Bernstein - Last updated: Thursday, October 20, 2011

I used to be a proud VP Marketing.  These days ‘marketing’ seems to be all about spamming people with as much noise as possible. Many Marketing organizations plod along with ~5% open rates, ~3% conversion rates, and little-to-no ability to report the real business value (results) they bring to the company.  And then they complain that […]